SpeedIQ

Marketing teams needed to manage customer conversations, broadcasts, automation, and reporting across channels without stitching together separate tools or losing operational visibility.

• Campaigns and support conversations needed to share customer, channel, and delivery data across the platform.
• The platform had to isolate workspaces while handling asynchronous delivery events and third-party API constraints.
• WhatsApp Business onboarding depended on Meta account setup and embedded signup workflows.

I led engineering delivery across onboarding, messaging, automation, analytics, and Meta Business API integration for a multi-tenant WhatsApp and email platform.

1. Used tenant-aware workspaces for teams, permissions, channel connections, and campaign data.
2. Integrated Meta embedded signup and Business API flows into the platform onboarding path.
3. Connected broadcasts, chatbot automation, live chat, webhooks, and analytics to shared customer workflows.
4. Included campaign delivery visibility so operators could inspect outcomes across channels.

• Message delivery and webhook processing success rates
• Campaign queue latency and retry behavior
• Meta connection health and reauthorization recovery
• Tenant isolation across teams, contacts, and analytics

Third-party messaging APIs make retries, webhook handling, connection health, and failure visibility core parts of a reliable multi-tenant platform.

• Multi-tenant architecture
• Meta Business API integration
• Messaging and webhook workflows
• Technical leadership and delivery