Multi-channel B2B SaaS · 2025-2026
SpeedIQ
A multi-tenant marketing platform for WhatsApp and email campaigns, automation, live chat, and campaign analytics.
100k+ messages delivered
The problem
Marketing teams needed to manage customer conversations, broadcasts, automation, and reporting across channels without stitching together separate tools or losing operational visibility.
My role and scope
I helped translate multi-channel marketing workflows into a production platform and owned major technical delivery across onboarding, messaging, automation, analytics, and Meta Business API integration.
Key product decisions
- Centered the experience around campaigns and conversations rather than exposing channel-specific infrastructure.
- Used a multi-tenant architecture so teams, permissions, channel connections, and analytics could scale safely.
- Integrated Meta embedded signup to reduce setup friction for WhatsApp Business customers.
- Connected broadcasts, chatbots, live chat, and analytics so teams could operate and learn in one place.
What shipped
- WhatsApp and email broadcasts
- Chatbot automation and live team inbox
- Campaign analytics and delivery visibility
- Meta Business API onboarding and multi-tenant controls
Outcomes
- Delivered more than 100,000 messages across supported channels
- Created one operating surface for campaign execution and customer conversations
- Turned a complex third-party API workflow into a team-facing SaaS product
What this demonstrates
- Workflow design
- API product delivery
- Multi-tenant systems
- Outcome-oriented execution